ASM Global announces APAC executive management changes

Global venue management and services company ASM Global APAC, has activated long-held succession plans for Brisbane Convention and Exhibition Centre (BCEC) in Australia. BCEC’s current general manager Bob O’Keeffe (pictured), will combine his new position as CEO of BCEC with that of chief operating officer of venue operations for ASM Global APAC, a newly created role to meet the growing footprint of the organisation. Kym Guesdon, who currently carries out the dual role of ASM Global group director of HR for the region, as well as the BCEC HR director role, has been appointed as BCEC general manager. Harvey Lister, chairman and CEO of ASM Global APAC, stated the executive restructure was integral to future proofing the venue for continued growth as it heads into a period of unprecedented infrastructure development ahead of Brisbane’s Olympic era. Lister commented on Guesdon’s appointment: “Kym has been a senior executive at BCEC for more than 20 years and has full knowledge of the commercial and operational environment of the Centre. She played an extremely critical role during the Covid-19 pandemic, and will be an outstanding general manager.” Guesdon said: “The centre is the major driver of business events to Brisbane and Queensland and going forward as well as ensuring the success of the Centre, I see my role also as a key stakeholder in promoting the destination.” O’Keeffe will spend most of his time on head office duties, while also retaining involvement in BCEC operations for the immediate future.