Hyatt to expand luxury portfolio across Europe, Africa and the Middle East by 30%

Global hotel chain Hyatt has announced it is to grow its luxury brand portfolio with 13 openings over the next three years across Europe, Africa and the Middle East (EAME). The hotels set to join Hyatt’s esteemed brands include Park Hyatt, Andaz, Grand Hyatt, Thompson Hotels, Miraval Resorts & Spas, and The Unbound Collection by Hyatt. By 2026, these hotels will increase Hyatt’s luxury brand footprint in EAME by over 30% in key growth markets. Following a strong year of luxury hotel openings in 2022, including La Zambra, part of The Unbound Collection by Hyatt brand in Costa Del Sol, 7Pines Resort Sardinia, part of the Destination by Hyatt portfolio, and the debut of the Thompson Hotels brand in Spain with Thompson Madrid, Hyatt’s luxury inventory currently accounts for approximately 25% of Hyatt’s distribution in EAME. Javier Águila, group president, Europe, Africa and the Middle East, Hyatt said: “The global luxury travel market is seeing remarkable growth as recovery continues, and the EAME region expects to capture a large portion of this segment. Our impressive pipeline of luxury properties and growing portfolio of diverse brands signals Hyatt’s commitment to thoughtful brand growth in desirable destinations and further reinforces Hyatt’s position as a leader in luxury hospitality.” The planned openings include: the return of the Park Hyatt brand to London; the introduction of the first Hyatt-branded hotel in Helsinki with the debut of The Unbound Collection by Hyatt brand in Finland; the introduction of the Andaz brand to Lisbon; and the unveiling of the first Miraval luxury wellness resort outside of the US, located on Saudi Arabia’s Shura Island. As of September 30, 2022, the Hyatt Hotels Corporation’s portfolio included more than 1,200 hotels and all-inclusive properties in 72 countries across six continents. Photo:  Scheduled to debut in mid-2023, Grand Hansa Hotel Helsinki will join The Unbound Collection by Hyatt portfolio as the first Hyatt-branded hotel in Finland.