Penang takes its show on the road to India

Malaysia’s Penang Convention & Exhibition Bureau (PCEB) is again taking the road to India to showcase its MICE appeal. The PCEB is hosting the 6th edition of Penang Roadshow to India across four different cities, 13–20 February: in Mumbai (13 February – pictured), New Delhi (15 February), Chennai (17 February) and Hyderabad (20 February). A networking event hosted in each city is designed to connect with India buyers and 14 registered exhibitors together with Team PCEB will be welcoming an estimated 800 buyers and trade visitors. The Penang State Minister for Tourism and Creative Economy, the Hon. Yeoh Soon Hin, said: “PCEB will be launching the latest meeting and incentive packages to re-establish connections with the India market and to cater to the preferences of our business travellers.” This year Penang anticipates around 25,00 events with 260,000 delegates, with an estimated economic impact (EEI) of RM1bn (US$230m). One to mention will be the V-Convention, one of the largest events hosted bi-annually in Penang with a total of 15,000 delegates in each round. This convention draws a majority of delegates from India. “PCEB is strategising comprehensive blueprints to position Penang higher in the Indian market. The growth and advancements of the tourism industry in Penang is rapidly moving forward now,” said Ashwin Gunasekeran, CEO of PCEB. Moving forward, Team PCEB will be facilitating more site inspections in the mainland to identify products and services there. Malaysia Airlines will partner to support and provide a wide range of services and connections across the local and global network. During the Penang Roadshow to India, PCEB will also be launching its ‘Chalo Penang’ campaign in the four cities. The campaign aims to strongly activate Penang as a preferred meeting and leisure destination for the Indian travellers.