Identity expands to the Middle East

Identity, a UK-based full-service event agency, has announced the expansion of its business to the Middle East with the opening of two new offices in the United Arab Emirates. Building on the delivery of its large events in the UK, including the G7 Summit, COP26, and London’s New Year’s Eve fireworks, Identity plans to use broadcast technology to deliver hybrid events to the Middle East. Michael Gietzen, CEO of Identity Group, said, “The Middle East is rapidly becoming a global hub for entertainment, business, and sporting events, and is a natural home for Identity’s offices.” “The global events industry has witnessed a positive shift, particularly in that region, with COP28 ascending global conversations to new heights from the heart of the UAE. It’s the perfect hotspot for the Identity team and industry practitioners alike to propel in a fast-paced region like the Middle East.” Ryan Perkins, general manager, Identity Middle East, added: “This expansion is a testament to our commitment to delivering exceptional experiences for our clients. We look forward to leveraging our expertise in live experiential events (to) support the UAE’s burgeoning position as a safe, secure, and accessible hub for global gatherings.” Identity is additionally working on significant projects won in the region alongside public sector organisations.