Montgomery’s Asian brew comes to the boil: International Café & Beverage Show 2023 open in KL

The International Café & Beverage Show (ICBS) 2023, the showcase of artisan food, beverage and café products, officially kicked off 25-27 May 2023 at the Kuala Lumpur Convention Centre. The show was officially opened by YBhg Datuk Bahria Mohd Tamil, deputy secretary general (Management & Investment), Ministry of Investment, Trade and Industry, and takes over Exhibition Halls 4 & 5 at the Centre. Trade and industry visitors are the focus of the first two days, with the third and final day open to the public. Christopher McCuin, managing director, Montgomery Asia (ICBS organiser), said that 250 brands were at the show exhibiting from Malaysia, Singapore, Indonesia, Japan, South Korea, Australia, the Netherlands, Italy and other countries. “We are anticipating another great turnout this year and are expecting to top last year’s numbers by hosting more than 8,000 visitors during the three-day event,” he noted. In addition to the exhibition, Montgomery Asia in conjunction with the Malaysia Specialty Coffee Association (MSCA), will host the semi-finals and finals of the 8^th edition of the Malaysia National Coffee Championship (MNCC). The ‘national champion’ baristas will go on to represent Malaysia at the World Coffee Championships (WCC) 2024. ICBS 2023 is organised in collaboration with MSCA. Key supporting partners for ICBS 2023 include the ASEAN Coffee Federation, Association of Indonesian Coffee Exporters and Industries, Barista Association of Thailand, Hotel & Restaurant Association of the Philippines, Philippine Coffee Board, Lao Coffee Association, Myanmar Coffee Association, Singapore Coffee Association, Specialty Coffee Association of Indonesia, Thai Coffee Association and Vietnam Coffee Cocoa Association.