IMEX makes fresh impact with creation of new business unit

The IMEX Group has announced the creation of a new business unit. A new ‘Impact’ team will oversee Industry Relations, Advocacy and Advancement, as well as the company’s wider Environmental, Social and Governance (ESG) strategy. The group says the purpose of the new initiative is to broaden IMEX’s positive influence on the global meetings, events and incentive travel industry and the local communities in which it works: Brighton (UK), Frankfurt (Germany) and Las Vegas (USA). It will include all the projects and charitable endeavours that IMEX either drives or supports, many of which have previously been reliant on volunteers and passionate individuals within the business. Natasha Richards (pictured) leads the new team, having been appointed director of impact and industry relations. She will oversee all industry partnerships, sponsorships, pan-industry initiatives and strategic alliances for the IMEX Group. “The creation of this new Impact business unit is a clear demonstration of IMEX’s determination to achieve our ESG goals while also leading and encouraging others to do the same,” Richards explains. “Having a dedicated Impact team also unites several company initiatives with the aim of achieving greater coherence and visibility over time.” Carina Bauer, CEO of the IMEX Group, adds: “Our new Impact team provides us with a single point of focus for all our ESG initiatives, bringing them in line with our company values and adding more impetus to positive change across the whole global events industry.” The next opportunity for the industry to see some of these initiatives in action is the upcoming edition of IMEX America 17-19 October at Mandalay Bay, Las Vegas. Register here