NRG Park renewal in Houston with ASM Global

Harris County Sports & Convention Corporation officials have announced a long-term management renewal with ASM Global, the world’s largest venue management company – beginning in 2025 – as part of a strategy to develop the Houston 350-acre NRG Park campus. ASM Global has operated the county-owned venue since 2000. It is home to the NFL Houston Texans and the renowned Houston Livestock Show and Rodeo, which is the largest livestock exhibition and rodeo in the world. It’s been a fixture at NRG Stadium for 20 years. The NRG Park site is part of ASM Global’s network of more than 350 venues around the world that host 20,000 events every year. The NRG Park has reported 2022 and the first half of 2023 as some of the most successful financial performances in the venue’s history. NRG Park also annually hosts the Offshore Technology Conference, Houston Auto Show/Houston Boat Show, Houston Ballet’s Nutcracker Market, and Feld Entertainment’s Disney On Ice and Monster Jam. The College Football Playoffs Championship Game is slated for this coming January, and NRG Park will welcome FIFA World Cup matches in 2026. Inside NRG Park’s exhibition centre, NRG Center, ASM Global Insights programme – the largest live-event customer-feedback database in the industry – can provide the benefits of engaging clients, monitoring guest satisfaction in real time, evaluating performance across various metrics, and benchmarking success across the industry. “This agreement demonstrates that ASM Global is aligned with our belief about the tremendous future for NRG Park,” said Ryan Walsh, CEO/executive director Harris County Sports & Convention Corporation. “Much of our success throughout the years is because we have positioned ourselves with high-impact, respected partners like ASM Global. We look forward to continuing our partnership to elevate and build on our continuing standard as one of the top sports, entertainment and convention destinations in the world.” ASM Global’s president and CEO Ron Bension said, “We’re very appreciative of this vote of confidence. We passionately believe in Houston and the area’s track record of hosting spectacular events like the Super Bowl, NCAA Men’s Final Four and partnering with amazing organisations such as the Houston Livestock Show & Rodeo; the NFL’s Houston Texans franchise; and, of course, the Harris County Sports & Convention Corporation. We’re eager to grow the property even more.”