Kuala Lumpur Convention Centre reports securing two-thirds of its 2024 revenue already

Kuala Lumpur Convention Centre (KLCC) is poised for a remarkable 2024, having secured 65% of its revenue target for the year. The Centre reports it has kickstarted 2024 with confirmed bookings for 37 conventions and 50 exhibitions – numbers it expects to increase as more national conferences and exhibitions, short lead meetings and events are confirmed during the year. During 2023, the Centre hosted 1,724 events, the highest number since 2014. These events attracted 1,342,295 delegates to the Centre and contributed to an estimated RM656m (US$137m) in economic impact for Kuala Lumpur and Malaysia. The venue expects to surpass that figure in 2024 on the back of events already confirmed for 2024 including the Ancaro Imparo Dental Conference, International Café & Beverage Show, 21st AILA World Congress, European Society for Radiotherapy and Oncology (ESTRO) meets Asia, International Surgical Week, Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) and International Union of Architects (UIA) Forum. John Burke, general manager of The Centre, stated: “Based on industry trends and the bookings the Centre has already secured, 2024 will be a strong year for international conventions and exhibitions. Our focus for the year and moving forward, is not so much about expanding the number of events we host, but on maximising the opportunities events bring, whether in trade or economic impact.” In January, the venue won the Malaysia Business Events Awards (MBEA) Purpose-Built Convention & Exhibition Venue Excellence category and the same month received the Best Exhibition Centre and Best Meeting Room awards at the ASEAN MICE Venue Standard awards, organised by the Malaysian Ministry of Tourism, Arts & Culture (MOTAC) along with its counterparts in nine other ASEAN nations. And in February the Centre was honoured EarthCheck Gold certification following an independent audit of ts performance in many areas including energy, water, waste, paper and cleaning. According to EarthCheck, the Centre is the first business events and tourism venue in Malaysia to achieve its gold level certification. The Centre will be participating with Malaysian partners at the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne, Australia, (19-21 February). “Australia has always been an important market for the venue, and we look forward to being there,” said Burke.