IBTM World launches New In Events podcast

A podcast aimed at MICE planners has been launched by IBTM World, the RX-organised event, which takes place in Barcelona each November. New In Events is hosted by industry content creators, Mike Fletcher and Paul Cook. It has been developed to provide both newcomers and more experienced event professionals with new ideas, new inspiration and new ways of working. For the opening episode of Season One, Fletcher and Cook visit Cvent’s European headquarters to interview its marketing director for Europe, Felicia Asiedu. Asiedu talks about technology’s evolved role in the day-to-day lives of event planners, whether or not virtual events still have a future, why she hates the terms ‘hybrid’ and ‘do more with less’, plus offers her advice on how to keep audiences better engaged and how to work more closely with registration data to ensure improved accessibility. She also reveals plans for future AI integrations into the Cvent platform. “We aim to introduce AI as a time saver for more manual tasks. We’ll then look at how AI can help write RFPs and responses to RFPs as we know that’s a big pain point between planners, hoteliers and venues,” she said. Each episode of New In Events also features interviews recorded from the show floor at IBTM World 2023. In episode one, Fletcher speaks to Catherine Southall, head of business development UK & Ireland, American Express GBT Meetings & Events, who discusses the findings of Amex’s 2024 Global Meetings and Events Forecast. New In Events is available to download from all major podcast providers and new episodes will be published every two weeks.