The Asia Pacific Incentives and Meetings Event (AIME) has released analysis from its recent 2024 show in Melbourne, with organisers estimating business traded between exhibitors and buyers to be worth more than A$330m over the next 12 months – a 65% increase on 2023. The trade show was AIME’s largest in a decade, with more than 570 exhibitors, 595 hosted buyers and 17,000 meetings occurring on the showfloor across the two days in February. Exhibitor numbers were up 63% on the previous year. More than 4,000 people attended AIME 2024. Further post-show analysis has revealed:
- More than 90% of exhibitors were satisfied with their attendance at AIME, resulting in an average that outperforms all respective benchmarks and puts AIME in the top 10% of trade shows around the world, according to results of the Exhibitor Survey conducted by Explori.
- More than 90% of visitors were satisfied with their attendance and almost 1 in 2 visitors were first-time AIME attendees.
- More than 85% of visitors report that their objectives for attending AIME were met
- More than 9 in 10 exhibitors said they were likely to return next year.
AIME 2024 was the third event delivered by event director Silke Calder and her team from Talk2 Media and Events, who manage the show on behalf of Melbourne Convention Bureau (MCB). “The growth of AIME 2024 was just phenomenal, and we are thrilled that these post-show results confirm that success,” Calder said. “AIME’s winning formula comes down to the unmatched lengths we go to vet our hosted buyers, together with the pre-qualified appointments exhibitors receive through our AI-powered meeting matching platform.” AIME 2024 was the 31st time AIME has been held and it remains the first trade show on the annual international business events calendar. For more: aime.com.au
