Global meetings industry association PCMA has announced 10 new members to its APAC Regional Advisory Board (total 18 members). They represent diverse markets and audience segments of the business events industry throughout APAC. Additionally, PCMA’s The Business of Events programme has been confirmed for 13-15 April 2025 at Marina Bay Sands, supported by the Singapore Tourism Board. “Our diverse Regional Advisory Board represents voices from corporations, associations, agencies, suppliers and academic institutions,” said Florence Chua (pictured), managing director, APAC, PCMA. “They embody the wide community we serve, acting as our sounding board and ambassadors, providing deep local insights and connections to our members and stakeholders.” The following individuals are serving a two-year term (2024-2026):
- Andrew Pennington, platform and programmes marketing lead, JAPAC, Google Cloud
- Anne Jamieson, CEO, Saxton
- Helen Mok, COO, EX-R International
- Kerry Lau, head of marketing, ASEAN and SAGE, Oracle
- Ronald Lim, co-founder and event producer, Think Tank Productions Sdn. Bhd.
- Sakurako Ogawara, director, head of Japan Event Management Group, MetLife
- Shelley Ryan, events and incentives manager, FUJIFILM Business Innovation Australia
- Siuki Ma, lecturer, Hong Kong Academy of Performing Arts
- Stuart Frank, senior director, Field Events Asia Pacific, Salesforce
- Tamsyn Barker, managing director, APAC, FIRST agency.
“Singapore is excited to welcome back The Business of Events (BOE) in 2025… The success of the inaugural BOE 2024 in gathering diverse and dynamic business event stakeholders highlighted the ever-increasing need to exchange knowledge and forge innovative solutions within the Asia Pacific community. As Singapore looks to strengthen its positioning as the ‘World’s Best MICE City’, we look forward to continuing this momentum of impactful idea sharing and advancing the business events industry, together with important stakeholders such as PCMA,” said D. Edward Koh, executive director, conventions, meetings and incentive travel, Singapore Tourism Board.
