GlobalMeet reveals AI predictions for 2024

Catie Owen discusses the future of AI in virtual conferencing with Ken Roberts, chief technology officer of event solution platform GlobalMeet What is GlobalMeet’s role in the AI scene? GlobalMeet provides a scalable and secure event solution built by event professionals who already have extensive experience in hybrid and virtual events. Companies can flex between self-serve and managed events through the same technology, providing a consistent event experience. As CTO, I’m currently aiding in revitalising GlobalMeet’s consumer-facing digital offerings, paving the way for incoming features. I am additionally part of building the company’s long-term strategic roadmap as a leader in virtual engagement for the Fortune 500. What does AI add to virtual conferencing? One major benefit of AI in this space is its ability to create content. There’s an enormous amount of content that is needed for successful virtual events such as emails, summaries, speaker bios, registration pages, and reference materials for during the event itself. With content-generating AI, event hosts can greatly improve the quality of and reduce the time spent on drafting written materials. How has the use of AI in virtual conferencing changed over the years? Events, especially big ones, can be overwhelming. There are often multiple sessions and thousands of attendees attempting to network with one another. AI can reduce the fatigue of an attendee’s decision-making by suggesting sessions that best align with the goals or interests shared on their online profile. The same reigns true for AI matching tools that can help attendees connect with others who share similar profile content. What challenges do virtual conferences pose to organisers, and how does AI help alleviate them? For event marketers, there is just as much competition to break through the noise of competing events with pre-show marketing content. Through AI, event marketers can spend less time sorting through content. This will help them make more impactful and interesting highlight reels to share for advertising and increase attendance for future events. So long as proper reviewing and editing of AI-created content is done, AI can be an incredible resource for pre-, post, and real-time event-specific content. How can organisers effectively equip the data AI provides post- event? The right event platform can maximise your investment through tracking engagement, behaviour analytics, and demographics to generate insights on what event attendees care about. Event registration pages for example are a great way to gather demographic and contact information that sales teams can follow up on to keep pipelines full. Other data can show what sessions received the most engagement and what time frames were most popular. Coupled with AI-generated reports, data can aid in planning better events in the future. Are there any AI trends GlobalMeet is anticipating for 2024? We anticipate more personalised events and experiences with the help of AI. Virtual and hybrid events collect a wealth of information and data. AI can use this data to provide tailored answers for attendee questions, personalise recommended session agendas, and even connect guests with tradeshow products and companies that most align with their profile or event session history.