IBTM World 2024 to address global challenges at association leaders forum

IBTM World, the specialist trade show for the meetings and events industry held annually in Barcelona, has revealed the first details of its 2024 association leaders forum, created in partnership with European Society of Association Executives (ESAE) and sponsored by Amsterdam Convention Bureau. The forum will explore how harnessing new technologies, including AI and digital tools, can enhance people power in associations, making conferences more impactful and sustainable, while also promoting a greener future. Speakers at the forum will include Martin Boyle, CEO, IAPCO; Liesbeth Switten, secretary general at AIB-Association of Issuing Bodies and ESAE vice-president, and Dianna Steinbach, senior vice-president Growth, Institute of Management Accountants. Welcoming approximately 130 association professionals, the interactive sessions will comprise panel discussions, provocative debates, and case studies. There will also be networking breaks with peers. Claudia Hall, IBTM World exhibition director, said: “At IBTM World, we strive above all else to always provide genuine value, and tangible take-homes, for delegates. This year’s forum does just that, supporting association professionals to build an association sector that is not only at the forefront of advancement, but which prospers because of it.” Liesbeth Switten, ESAE vice-president, said: “This is the second year in a row we’ve partnered with IBTM World to design its association leaders forum. As the beating heart of the global events community, it is the ideal location for Association professionals to come together to learn, debate, feel inspired, and immerse themselves in the topics which matter most to them.”