Singapore Tourism Board (STB) and global travel app Skyscanner have signed a two-year Memorandum of Understanding (MOU) to promote Singapore to travellers. The MOU was signed by Melissa Ow, chief executive of Singapore Tourism Board (STB) and John Mangelaars, CEO of Skyscanner in a private ceremony at the STB office in Singapore on 15 October.
This multi-year partnership will see both organisations collaborating on the following strategic areas: Joint marketing campaign: sharing data for smarter targeting to reach consumers in new ways Driving brand awareness: co-branding and using the strengths of both brands in key growth markets Co-ideating a stopover solution: both parties will explore ways to improve the consumer booking and fulfilment journey for stopover travel
Chief executive of STB Melissa Ow said: “STB is excited to confirm our first MOU with Skyscanner and profile Singapore’s unique attractions and experiences across key markets in Europe and Southeast Asia. “Taking a market-led and consumer-centric approach, we look forward to layering our own customer insights on top of Skyscanner’s machine learning capabilities for sharper targeting”.
Skyscanner CEO John Mangelaars said: “This two-year strategic partnership with the Singapore Tourism Board is testament to Skyscanner’s innovation in the travel tech space. We are delighted to be collaborating with one of the region’s leading destination organizations, where our machine learning capabilities will be utilized to increase awareness and consideration for Singapore.
STB expects 15 to 16.5m tourist arrivals and $20.7 to $21.8bn in tourist spending in 2024.
