New Zealand’s business events industry is preparing for significant growth. More than 70% of organisations expecting increased event activity over the next three years, according to a new workforce survey.
The study by Business Events Industry Aotearoa (BEIA) and Ringa Hora Services Workforce Development Council found that 44% of organisations plan to recruit additional staff, particularly event coordinators and managers.
Te Haeata – new vocational programme To address skills gaps, BEIA and Ringa Hora are developing Te Haeata, a vocational training programme specifically for the business events sector. The programme will launch officially in November 2025 at the BEIA conference in Auckland.
“We are currently awaiting NZQA approval on the Te Haeata modules, with the intention to deliver this new qualification and skill standards as a mix of online and on the job training,” said Lisa Hopkins, BEIA chief executive. The first module of the programme will be rolled out to high schools as an entry point into business events careers.
Need for communication skills The survey identified communication skills as the most critical soft skill requirement, followed by attention to detail and problem-solving abilities. Technical expertise in designing immersive events and proficiency in event management software ranked highly among technical skills.
Financial support and flexible training schedules emerged as the most beneficial training opportunities for potential recruits. “Raising awareness of the business events industry as a viable career path is seen as the most effective way to address the skills gap,” Hopkins said.
The research found that most staff enter the industry from hospitality or tourism backgrounds, suggesting natural pathways for recruitment.
The survey analysed workforce development needs, skills gaps and recruitment trends for 2025 and beyond, drawing responses from over 130 business events organisations across New Zealand. BEIA represents more than 460 organisations and maintains an extensive network of buyers and organisers across New Zealand and Australia.
