Elevating events: IT&CMA 2025 promotes wellness, sustainability and smarter travel

Bangkok hosts a new era in MICE. The September event emphasizes wellness and sustainability. IT&CMA and CTW Asia-Pacific 2025 bring certification courses, mindful meditation, and sustainable gastronomy workshops. Industry leaders gather to reshape business events through well-being and smarter practices.
IT&CMA
IT&CMA image

Asia | Guest Author
23 July 2025, 2:29pm 

The preparations have been laid for IT&CM Asia and CTW Asia-Pacific 2025, returning to Bangkok from 23 to 25 September. The event will have a renewed emphasis on thought leadership, wellness and immersive education.

Hosted at the Bangkok Convention Centre at CentralWorld, the co-located events will bring together regional and international professionals from the MICE and corporate travel sectors for three days of learning, networking and experiences.

A key highlight of the programme is the Global MICE Collaborative’s certification course, MICE Fundamentals: Conferences, Exhibitions & Incentive Events. The course will offer delegates the chance to build skills through expert-led instruction, case studies and planning resources.

“This certification builds a strong foundation for professionals in emerging MICE markets,” said Annette Gregg, CEO of SITE. “We’re thrilled to partner with TTG Events.”

The conference agenda also includes hands-on workshops led by ICCA. These include the Sustainable Gastronomy in MICE initiative, which uses food as a means of exploring sustainability and creativity in event design.

Meanwhile, CTW Asia-Pacific, powered by the Global Business Travel Association (GBTA), will offer discussions on the resilience of business travel – with a focus on sustainability, policy evolution and the growing prioritisation of traveller well-being. Delegates can expect a curated selection of sessions designed to meet diverse stakeholder needs.

The opening keynote will feature a fireside chat on wellness in business events, spotlighting TCEB’s newly launched “MEET WELL” campaign. The initiative addresses the demand for wellness integration, sustainability seamless connectivity and outcome-driven event strategies.

Mindfulness also finds its place in the agenda, with Your Smiling Heart – a 10-minute meditation session led by Dr Buathon Thienarrom. The session will encourage delegates to connect inwardly amid the bustle of the show floor.

Dr Buathon Thienarrom

Other highlights include a fast-paced “speed-dating” segment for buyers and exhibitors to exchange leads, and the Tastebud Lab Conference – a roundtable that will examine how food and nutrition are becoming drivers in MICE, health tourism and hospitality innovation.

Backed by a network of partners including the Thailand Convention & Exhibition Bureau (TCEB), IAEE, MPI, ICCA, SITE and more, IT&CM Asia and CTW Asia-Pacific 2025 aim to set the benchmark for events that are thoughtful, connected and meaningful.

For registration and event details, visit www.itcma.com and www.corporatetravelworld.com/apac. Join the conversation on social media with these hashtags: #ITCMA25 | #CTWAPAC25

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