Chicago-headquartered business event management company PRA, has announced the extension of its partnership with industry trade show organiser IMEX. PRA will again be the exclusive DMC partner for IMEX America in Las Vegas in October, a role it has been filling since 2012. The new agreement aims to further develop the longstanding collaboration.
PRA manages the attendee transportation for IMEX America, coordinating the multi-vehicle programme that moves thousands of registered buyers, exhibitors, and sponsors to the show from the airport and hotels in the city. The partnership was expanded three years ago to include the IMEXrun, a fun run along the Vegas Strip. PRA also supports registration management, route permits and staffing for the run.
Now, further joint activity is planned to include a social media collaboration designed to give insight into the hosted buyer experience, as well as Vegas insider tips from PRA’s local team.
IMEX’s director of operations, Mark Mulligan, says: “PRA have worked with us since the second year of IMEX America and we’ve worked closely together as our show has grown and evolved. Their proven track record, strong local presence and supplier network means they’re a key part of the successful delivery of our shows. We’re delighted to continue to work with PRA as our official DMC for IMEX America.”
Ariane Coldiron (pictured), CEO at PRA, said of IMEX America: “This annual gathering plays a critical role in advancing our industry, and it’s an honour to contribute to its success and the meaningful connections it fosters among event professionals and influencers worldwide.”
IMEX America takes place 7-9 October at Mandalay Bay, Las Vegas.
