As New Zealand prepares to welcome the world to its new International Convention Centre in 2026, the country’s business events sector is brimming with fresh energy and ambition. With major infrastructure projects coming online, government backing at the highest levels, and a spirit of collaboration driving innovation, the industry is positioning itself as a global leader in delivering world-class experiences.
CMW’s Iain Stirling sat down with Lisa Hopkins, CEO of Business Events Industry Aotearoa (BEIA), who shared her perspective on the sector’s renewed confidence, the opportunities ahead, and how New Zealand’s unique strengths will shape the future of business events.
Renewed Confidence in the Sector
New Zealand’s business events sector is looking toward 2026 with renewed optimism, marked by the much-anticipated opening of the New Zealand International Convention Centre (NZICC) in February, which completes a trio of international convention centres nationwide. Lisa Hopkins, CEO of Business Events Industry Aotearoa (BEIA) shares insights into the industry’s upbeat outlook, the impact of new digital tools, and the collaborative approach fuelling growth.
The Outlook for 2026
Hopkins describes 2026 as a year when momentum returns to the sector. “The last couple of years weren’t easy. With global economic pressures and travel hesitancy, things slowed down. But all the groundwork we put in during 2024 and 2025 and additional government support this year is starting to pay off,” she says.
Issues like financial stress worldwide, shifts in government, airline constraints, and increased competition all played a part, but the current government’s focus on growth is changing the landscape. “We’ve got a government now that wants to see this industry grow, recognising business events as key contributors,” Hopkins adds.
Minister for Tourism and Hospitality, Louise Upston, with her background as a Professional Conference Organiser (PCO), is a strong advocate for the industry, seeing tourism, hospitality, and events as critical to economic vitality.
Strategic Planning for Tourism Growth
One of the government’s flagship initiatives, led by Minister Upston, is a 10-year strategy to stimulate tourism, hospitality, and event demand by ensuring the industry is ready to deliver world-class experiences. “This plan isn’t just about making changes for change’s sake. It’s about recognising the importance of these sectors to the country, while at the same time, ensuring that we have our settings right, that investment is where it needs to be and that the sectors themselves remain sustainable to continue to deliver the ultimate experience for visitors and delegates alike.
The strategy is being developed in close partnership with industry stakeholders, promising united support for ambitious goals.”
WellingtonShowcasing New Zealand’s Business Events Strengths
New Zealand’s business events landscape is defined by its mix of venues and regional offerings. Major facilities such as Te Pae Christchurch, Tākina Wellington, and the NZICC in Auckland are equipped for sizeable international gatherings. “But it’s not just about the big venues,” Hopkins says. “The entire country offers a vast array of different experiences, perfect for incentive events with an impact.”
BEIA’s annual MEETINGS trade show, a key event for the sector, connects local and international buyers and industry professionals. “This year’s MEETINGS in Auckland is expected to drive around NZ$110 million in business over the next five years. The NZICC will host the 2026 edition, offering delegates their first chance to experience the new venue. We plan to use every space possible in the venue, so attendees can truly experience its expanse”.
While MEETINGS happens in June, BEIA have ensured that buyers can still connect with New Zealand’s business events industry, wherever they may reside. “BEIA developed a unique digital Planning Tool for event planners and organisers. This tool can be accessed via our website (beia.co.nz) and connects customers anywhere in the world with the industry directly, providing information and inspiration. It’s been a game-changer.”
Expanding Infrastructure and Collaboration
Infrastructure investment continues at pace. “You just have to look around, new hotels popping up, Auckland’s airport getting a major upgrade, and the incredible One New Zealand Stadium in Christchurch soon to be ready,” Hopkins says. The addition of Sheraton Christchurch next to Te Pae, Wellington’s extended runway, and the NZICC’s grand opening all contribute to stronger international connectivity.
“Over 75% of all travellers who come here fly through Auckland. When you add in the Auckland City Rail Link, which will make moving within the inner city much simpler, and even a brand new event centre on the banks of the Kawarau River in the stunning southern district of Cromwell, it’s clear we’re taking a really long-term view at infrastructure that’ll benefit everyone: visitors, delegates, locals, and the industry.”
BEIA’s collaborative approach is central to its strategy. The organisation works closely with Tourism New Zealand and the various regional Convention Bureaux to elevate the country’s profile and ensure efforts are aligned. “It’s so important that we’re connected and on the same page,” Hopkins says. “Tourism New Zealand really gets behind this sector and our Bureaux are a wealth of knowledge. Our role is to support them and the industry to ensure they are ready for the business coming our way, and to help international visitors see just how amazing New Zealand is.”
The collaboration doesn’t end there. BEIA also builds relationships with other associations, both locally and globally. “We work with colleagues, partners, and friends in industry, tourism, hospitality, and hotel associations here and abroad. Staying aware of what’s happening globally keeps us stay cohesive and knowledgeable.”
Recently, BEIA and the International Association of Convention Centres (AIPC) announced a partnership to deliver the AIPC ANZ Academy at the NZICC in February 2026, in cooperation with the Australian Business Events Association (ABEA). “We also have strong relationships with the Professional Conference Organisers Association (PCOA), SITE, PCMA, and UFI for connections and education,” Hopkins adds.
BEIA will launch New Zealand’s industry education programme, Te Haeata (A beam of light), aimed directly at those wishing to enter the sector and establish their career pathways. “This will be available in 2026 and has been developed with the sector and educational institutions. The first module will also be available in high schools,” Hopkins says.
Emerging Sectors and Measuring Impact
While New Zealand remains a top destination for medical and agricultural conferences, new sectors, including technology, scientific and research-based industries, are gaining prominence. Hopkins highlights the nation’s thriving space sector: “Not many people know, but New Zealand is in the top four space-faring nations, right after the USA, China, and Russia. That really helps us attract conferences with a science and innovation focus.”
The industry is also investing in better data and legacy measurement. “We have taken 2025 to understand the full value of the sector, not just who attends, but also what delegates spend before and after events. That’s crucial economic data for government and industry,” Hopkins explains.
The Road Ahead
New Zealand’s business events sector is positioned for a sustainable future with a government committed to growth, new digital tools, and world-class infrastructure coming online. Hopkins sums it up: “We might be a small country, but we pack a real punch. Three world-class convention centres, stunning scenery, and a culture you won’t find anywhere else, it’s a pretty special place to visit and, for around five million of us, to live in.
What sets us apart is how we blend innovation, collaboration, and a deep connection to Te Ao Maori, the Māori world. It’s what makes New Zealand an exceptional spot for business events.”
