Destinations International (DI), the association for destination organisations and CVBs, has been driving the marking annual Destination Professionals Day, 19 February. And this year leading politicians are recognising the Day. Canadian prime minister Mark Carney was among them, noting:
“Destination Professionals Day offers a wonderful opportunity to highlight the important role professionals in the tourism industry play in our communities and to recognise the tireless efforts of those who work in this vital sector.” Carney thanked Destinations International for organising the recognition and “for promoting excellence in the industry.”
Illinois governor Pritzker formally proclaimed 19 February, 2026, as Destination Professionals Day in his State, “to gain recognition for the important contributions of the sector and those who work in it.”
First launched internationally in 2025, Destination Professionals Day was created to mark the founding of the world’s first destination organisation on 19 February, 1896, in Detroit, Michigan. What began as a bold effort to attract conventions has grown into a global industry that strengthens local economies and enhances quality of life in communities around the world.
“Destination professionals are catalysts for economic opportunity and community alignment,” said Don Welsh, president and CEO of Destinations International. “The recognition from national and state leaders reinforces what we know to be true – destination organisations are essential infrastructure for economic development, talent attraction, global competitiveness and community vitality. This day celebrates the professionals who bring that mission to life every day.”
From a single organisation formed in 1896, the sector has expanded to more than 10,000 destination organisations worldwide, representing destination marketing organisations (DMOs), convention and visitors bureaus (CVBs), tourism boards, sports commissions and film offices. Collectively, these organisations support an industry that accounts for hundreds of millions of jobs globally and contribute significantly to GDP in communities of every size.
Destination Professionals Day serves three primary purposes:
- Celebrate Impact: Recognise the economic and social contributions of destination professionals.
- Elevate Awareness: Highlight the evolving role of destination organisations as community leaders, conveners and stewards.
- Inspire Future Talent: Showcase diverse and rewarding career pathways to attract the next generation of professionals.
More information is available online.
