Yet more evidence has been added to the pile showing that corporate events are getting smaller and more focused. Booking.com for Business has compiled and analysed recent industry statistics, finding that 63% of organisers are seeing increased demand for “micro-events”.
Here are some of the key takeaways from the study.
63% of organisers are seeing increased demand for “micro-events”
Large-scale events, of course, continue to draw huge crowds, with major hubs Orlando, Chicago and Las Vegas accounting for about 40% of US event hosting. With major events and micro-events thriving, does that mean that the “middle-class” of events is set to slowly disappear?
In terms of content, across the corporate events that Booking.com studied the average number of sessions was 20.
Corporate events had an average of 20 sessions per event
How long do events run for on average? Booking.com found that the average length of a corporate event was four hours.
Corporate events run on average for four hours
The final piece of insight was in regards to virtual and hybrid events. Apparently, they’re not quite as dead-in-the-water as some believe. Booking.com found that almost half of businesses organise between 20 and 30 virtual events per year. The question remains, to what extent these events are truly “events”, especially given that the average hybrid event only features between 10-20 attendees (those hosted by SMEs, at least).
48% of corporate events businesses run 20-30 virtual events per year
