Agency brand network, The Opus Group has been acquired by investment funds managed by EagleTree Capital. EagleTree has made the transaction from Opus’s previous partner, Growth Catalyst Partners. Terms of the transaction were not disclosed.
Opus brings together three agency brands – Opus Agency, MAS, and Verve – with offices across the US, EMEA, and APAC. Clients include Amazon, BMW, Diageo, Google, and Salesforce. Each agency brings its own specialisation while operating across an integrated global delivery model.
“EagleTree is an exceptional partner for this next stage because they understand where this industry is heading and appreciate the calibre of the agencies, the client relationships, and the global footprint we’ve built,” said Kim Kopetz, president and CEO of The Opus Group. “Their investment will help deepen our capabilities, accelerate our delivery, and provide even greater value for clients around the world.”
EagleTree has invested across professional services and brings direct category experience in experiential, events, media, and marketing-adjacent businesses, including previous and current investments like Sparks, Moss, PRA, MMGY, Arc, The Channel Company, Northstar, ALM and Penton.
“The Opus Group stands out for the quality of its agency brands, its global reach, and its ability to bring strategy and execution together for leading brands,” said Michael Struble, senior partner at EagleTree. “We see a strong market position at a time when integrated, experience-led partners are increasingly what global brands are looking for, and we are excited to support Kim and the leadership team as they scale the business further.”
“Opus is truly distinguished in the experiential marketing sector and stands out from many of the players in the space,” added Anup Bagaria, co-managing partner at EagleTree. “We’re honoured and excited to be the company’s next partner.”
BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as the exclusive financial advisor to Opus in this transaction. Kirkland and Ellis and Dickinson Wright acted as legal advisors to Opus, and Jones Day and Paul, Weiss, Rifkind, Wharton & Garrison, LLP acted as legal advisors to EagleTree. Monroe Capital acted as sole lead arranger and administrative agent on the funding of a senior secured credit facility to support the transaction.
Visit: theopusgroup.com / www.eagletree.com / www.growthcatalystpartners.com.
