VOK DAMS events agency is moving to a larger office in Barcelona a it expands its multi-national team in the city.
Barcelona is becoming increasingly important for client projects in In-Real-Life (IRL) marketing across Southern Europe, the agency which founded its operation in the Catalan capital in 2023, says.
The Barcelona office focus is on developing visual identities and brand appearances that work consistently across different applications, says VOK DAMS.
Barcelona was one of the first VOK DAMS offices to integrate AI into creative processes in a targeted way. It supports early stages such as idea visualisation and the development of initial design approaches.
The agency adds that demand for In-Real-Life (IRL) marketing in the region is increasing. This includes congresses, launch events, press events, executive meetings, and test drive formats.
Expanding in Barcelona means one thing above all: projects can be developed and executed closer to local markets, target groups, and requirements.
“Barcelona combines creative expertise with close proximity to key markets in Southern Europe. This makes it especially valuable for client projects in events and live marketing,” says Dominik Soemantri, MD Iberia.
“The expansion is a logical next step to continue this development and stay close to markets and client needs,” adds Claudia Köhler Dams, co-CEO VOK DAMS worldwide.
More information on VOK DAMS available here.
