International event marketing specialist Opus Agency has announced the acquisition of Wave Marketing Communications, a UK-based full-service creative events agency. The Wave team and business will fully integrate into Opus Agency, strengthening its established EMEA presence. The Opus Group, which embraces Opus Agency, MAS, and Verve, was itself acquired earlier this month by investment funds managed by EagleTree Capital.
Adding to Opus Agency’s quickly growing UK-based team, which has grown 100% year-over-year, Wave adds deeper production capability, expanded scale in-region, and greater ability to deliver across the Americas and APAC. The acquisition also brings a dedicated technical division and a significant equipment inventory.
Dena Lowery, president of Opus Agency, said: “Acquiring Wave strengthens our global business at a time when clients need more from their event partners across markets. It adds premium production capability, technical depth, and a leadership team that shares our standards and our drive to outrun ordinary.”
Tony Barton, co-founder of Wave, emphasised the opportunity for scale: “Wave was built on a simple standard: bold ideas, delivered with creative precision and technical excellence. Joining Opus Agency gives our team the platform to scale that standard across more markets, take on more complex global programmes, and create even more value for the brands who trust us.”
Wave will transition over to the Opus Agency brand over the coming months, joining the agency’s existing London-based team.
As a member of The Opus Group, Opus Agency operates from offices across the United States and in the heart of London, Sydney, and Singapore.
Wave has delivered flagship events in over 33 cities in the past 12 months.
