The Society for Incentive Travel Excellence (SITE) has announced that Annette Gregg will step down as CEO of SITE and SITE Foundation, leaving on 1 October, 2026.
During her tenure, SITE reached the largest membership in its 53-year history and welcomed record-breaking attendance at its events. The association also strengthened its long-term financial position, reaching the highest gross and net revenue levels in SITE’s history.
Under Gregg’s leadership, the association launched new member communities, expanded its presence in key international markets, established new chapter affiliates and task forces across LATAM and Europe.
SITE’s certification portfolio was expanded, with the Certified Incentive Specialist (CIS) certification made available online and on-demand in both English and Spanish, alongside the introduction of new virtual, on-demand Speciality Certifications that provide targeted continuing education on key topics for incentive travel professionals.
Gregg also championed initiatives such as the C-Suite Agency Summit, new consulting services and an expanded portfolio of industry partnerships and revenue-generating programmes.
Gregg leaves to take on the CEO role with the World Trade Centers Association.
“Annette has led SITE through a period of significant growth, and the association is stronger for it.” said Hasan Dinç, president of SITE. “On behalf of the International Board of Directors, I want to thank her for her commitment to our members, our chapters and our global community, and to wish her every success in what comes next. The Board’s focus now turns to continuity for our members and chapters, and to appointing a leader who will build on what has been achieved.”
Reflecting on her time at SITE, Gregg said: “Leading SITE these last four years has been one of the great privileges of my career, and I couldn’t be prouder of what we’ve accomplished together.”
She added: “We’ve continued to prove the incredible power of incentive travel to transform people, businesses and communities. SITE has always been about its people — our members, chapter leaders, volunteers, partners and an extraordinary team — and they are what I will treasure most from this experience.”
The SITE team will continue to lead day-to-day operations, and further information regarding interim leadership and the search for SITE’s next CEO will be shared in due course, the association said.
