A city without limits

Expert Opinion
A city without limits

Kelly Haslehurst, Marketing Director Conventions & Exhibitions, NEC Group, says Birmingham is a city with a buzz around it.

 

There is a big buzz about Birmingham, UK, at the moment. With the Paradise development well under way, HSBC now settled into their new offices, PWC and HM Revenue & Customs soon to follow, the 20th Birmingham Frankfurt Market open for business and the city recently celebrating 1,000 days until the 2022 Commonwealth Games, Birmingham business is booming.

Birmingham’s success can be traced right back to the yesteryear of the metal works in the Jewellery Quarter and the introduction of the chocolatey goodness that is Cadburys in Bournville.

What 2019 has seen, however, is a dramatic shift in transformative changes across the city, catalysing its position as a hub for economic growth.

Improvements in Birmingham’s transport network are becoming ever more visible. With the tramline from Wolverhampton to New Street Station already in full operation, testing is now in progress for the Eastside extension, which takes the line up to the front door of the ICC Birmingham and will open imminently.

Also right on our doorstep is the fantastic redevelopment of Centenary Square, which was completed this summer and has just scooped the UK Construction Project of the Year award.

Birmingham Airport can also boast multiple award wins for its services and Highways England’s road improvement works are making road travel that much swifter. And the benefits of these aren’t just limited to commuters, it’s to the thousands of event business travellers that are coming to our great city every year.

Always ready to host, the ICC stands proudly at the city’s core. Throughout its 28-year history, the ICC has seen Birmingham flourish around it, while simultaneously taking on its own enhancements to keep facilities refreshed and current. And business is building year on year.

UK organiser CHS Group recently announced that it is launching its second exhibition aimed at the meetings, events and hospitality industry, saying Birmingham is “right in the centre of one of the richest regions for event professionals and businesses in the UK”. Similarly, the Association of Association Executives brought the Associations UK Congress and Expo to the city and ICC this December.

Further business attracted to the city and the venue from a wealth of industries across automotive, aero, technology and medicine are destroying past assumptions that Birmingham is just ca oncrete city with no personality.

Birmingham is clearly a city without limits; an event destination that’s inspiring change.

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