Abu Dhabi sees strength in partnerships

The Abu Dhabi Convention & Exhibition Bureau (ADCEB) has signed a Memorandum of Understanding (MoU) with Etihad Airways to bolster its support for MICE groups travelling to the emirate. The strategic partnership with Etihad Airways will enable ADCEB to offer flights and discounts to eligible MICE groups as part of its Advantage Abu Dhabi programme. The initiative provides financial assistance, event planning benefits, subvention and destination-driven value-adds to event organisers and corporate clients. The Advantage Abu Dhabi programme aims to provides the emirate with a competitive edge against global destinations which are increasingly bidding and attracting clients with enhanced support offers. The Department of Culture and Tourism (DCT) for Abu Dhabi has also partnered with travel service provider Trip.com Group. The strategic partnership aims to encourage visitors worldwide to visit Abu Dhabi, promoting the UAE capital as a top-tier travel destination in 13 markets across Asia and Europe. As part of this partnership, DCT Abu Dhabi and Trip.com Group will introduce initiatives, including a talent development programme that will see staff members supported across worldwide offices to expand their professional and industry experience. A second initiative will centre on increasing the awareness of Abu Dhabi’s sustainable tourism activities.