EUROPE – Show organiser Tourism Media Group will be launching a new ACE of M.I.C.E. Exhibition (AME) in Istanbul next year.
The trade fair and summit will be aimed at the Turkish and global MICE sector, and expects to attract corporates, the pharmaceutical industry, associations and societies, advertisement and public relations agencies, federations, and ministries.
Held at the Istanbul Convention Center on 27 February to 1 March 2014, AME is targeted to increase the recognition and perception of Turkish MICE sector in the global MICE market.
“One of the purposes of AME is to be the most professional B2B event in Turkey,” said a spokesman for the organiser. “We meticulously select our visitors for business interviews to be at the most useful level for international participants and commercial visitors.”
Highlights of AME will include a series of seminars with keynote speaks such as MD of the Event ROI Institute, Elling Hamso; TV presenter and author Defne Sarisoy; and GM of Antalya Convention and Visitors Bureau, A.Sinan Inan.
An Istanbul-themed Istanbul Network Night will be held in the first night of the fair to introduce Istanbul to visitors.
AME 2014 made its mark at EIBTM 2013 earlier in November.
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