Following its largest incentive visit of 3,000 delegates in waves of 500 over six days from Perfect China in 2017, the Adelaide Convention Bureau’s incentive marketing drive into China has paid dividends again with a 5-day/4-night visit in June by 750 employees of Joymain, one of China’s largest Science/Tech and direct selling companies. A
The 750 delegates in one wave was Adelaide’s largest single incentive group visit and is the second time the company has visited Australia, with the first being to Sydney in 2015.
Feedback from Joymain has been positive. “There were two reasons for choosing Adelaide as the destination for our event. First of all, the follow-up and assistance provided from the Adelaide Convention Bureau is the most important reason for us. Second, the comprehensive co-operation of the local government of Adelaide including the governor, the state government, the city hall and many other aspects,” said Ben Fang, director at Joymain.
“Although Adelaide is a boutique destination, it has excellent resources for MICE events, such as the ACC, activities in the winery and the Adelaide Oval rooftop climb. Personally, I think Adelaide is a great destination suitable for direct selling incentive events,” Fang added.
Damien Kitto, CEO Adelaide Convention Bureau added that interest in South Australia as a desirable destination for incentive groups was at an all-time high. “We recognise that beyond the immediate economic benefits realised by the tour itself, Asian Incentive tourism represents a massive opportunity for the state from return visits with friends or family by group delegates as well as the chance for trade and investment by the host company.
“The Adelaide Convention Bureau’s recently announced public policy includes a focus on attracting more incentive tours to South Australia and with the full backing of the policy by the new State Government, we are looking forward to further developing the opportunities at hand to attract more and larger groups.”
Joymain Sci & Tech (group) Development Co., Ltd specialises in the production and marketing of high-tech healthcare products and is headquartered in Nanjing.
Joymain is one of the top 10 direct selling companies in China and top 13th direct selling companies in the world (ranked by DSN).