Affiliation agreement brings together incentive and recognition associations

The US-based Incentive Marketing Association (IMA) and Recognition Professionals International (RPI) have announced an affiliation agreement. The affiliation gives both organisations a larger network and scope of education and combines their reach and resources. It also offers operational consolidation. RPI will move its headquarters to the IMA office in Minneapolis. There will be further exploration of the opportunity for RPI to join the IMA family as a strategic industry group (SIG). “This new relationship with RPI is exciting news for the IMA. The educational resources and new perspectives each organisation brings clearly enhance member value for both organisations and help us deliver on our closely aligned missions,” said IMA president Len Sadek (pictured). “The affiliation between RPI and IMA is making two great associations even greater as our relationship will allow us to further our purpose to drive employee engagement, enhance,” said RPI president Tonda Ferguson. The IMA’s mission focuses on advocating for and promoting the use of incentives and recognition to improve business performance. It is the umbrella organisation for the Incentive & Engagement Solution Providers (IESP), Incentive Gift Card Council (IGCC), Incentive Manufacturers & Representatives Alliance (IMRA), Incentive Travel Council (ITC), and IMA Europe, IMA Brasil and IMA Middle East Africa. RPI’s mission is to enhance organisational performance through employee recognition by providing access to best practice standards, education, research, and the exchange of ideas.