AG Group – Ready for the meeting renaissance in Italy

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AG Group – Ready for the meeting renaissance in Italy

AG Group is an Italy-based group providing a comprehensive range of in-house services, including as a DMC, tour operator and event management provider, hotel consulting.

Key business units providing a gateway into the Italian meetings  travel and hospitality market include:

  • AG Hotels – 4 and 5 star hotels in the centre of Rome and Florence.
  • AG Boutique Journey, a DMC, tour operator, event management and wedding planner designed for the luxury market.
  • AG Hotel Consulting, management consulting agency for 30 hotels throughout Italy. The agency also boasts a new sub-brand, Enchanting Italy, which gathers together international ambassadors for Italy.
  • AG Foodies, Bistros in Rome city centre as well as on the Rooftop Terraces of two of the AG Hotels, plus one new opening in Florence.


The history behind the story

Andrea Girolami is an entrepreneur with over 20 years of experience in the tourism and hospitality sector. His big entrepreneurial leap came in 2000 when he started RSI as a tour operator, quickly growing a business in five separate divisions in just 10 years.

Girolami bought his first hotel in 2011 and now has a portfolio of 16 hotels.

The opening of Italy Hotels Collection, a management and consultancy, dates back to 2015 and the goal is to expand to 100 properties within the next two years.

Now AG Group employs 250 people and provides one-stop-shop travel and tour access to Italy and its treasures.


AG Hotels and MICE

The group offers three stunning terraces for events in Rome: Terrazza Cielo at the 4-star The Independent Hotel, located on the via Volturno; Terrazza Monti at The Glam Hotel, a stunning 4-star in front of the exhibitions palace, along the Via Nazionale,; and Terrazza Borghese at The Tribune Hotel, also 4-star and located along the Via Campania, in front of the immense green park of the beautiful Villa Borghese. They are placed respectively on the eighth, sixth and seventh floors and offering spectacular views over the capital. The Independent’s terrace is the highest in Rome.

Terrazza Monti is home to the famous seafood restaurant, Matermatuta.

All the terraces are large and have plenty of open space as well as indoor covered areas. They are perfect for business meetings and special events, including product launches.



Il Tornabuoni, the group’s first 5-star luxury hotel, due to open on March/April 2021 in Florence, is located in the historic 12th century Palazzo Minerbetti. With 62 rooms and suites, the hotel offers a rooftop gourmet restaurant with terrace overlooking Florence’s Renaissance skyline and a dedicated meeting room for 60 people.

Among AG Hotel Consulting’s 30-hotel portfolio, it is worth picking out the meeting area – capacity for 80 guests – of Borgo La Chiaracia, a cosy resort in Castel Giorgio that is ideally set for the era of smart working where the concepts of collaboration, virtualisation, visual and video communication are brought to life, live.

There is a 52sqm additional meeting room also with the latest generation audio-video conferencing systems, wireless and wired fibre optic networks, broadband connection up to 100Mb per second.

Oasi di Kufra, in Sabaudia, along the southern Latium coast, is also a special pick for events. It has two big rooms (one of which is an amphitheatre), and can flex for up to 400 guests. All rooms are equipped with the latest generation technologies; the Kufra room has a control room and three maxi back-lighting screens and all necessary AV accessories for producing large spectacular events. The Geranio room offers a very private ambience for smaller exclusive meetings.

Finally, Borgo Scopeto Relais, is a 4-star superior hotel with meeting rooms with views over Siena and hosts memorable events in the Chianti hills, especially weddings.

The Borgo has two main conference rooms, with the La Balzana able to accommodate up to 150 people, and the Del Caminetto a further 60.

The Borgo is popular for film shoots, and cast its spell over Gary Winick, director of the film ‘Letters to Julie’.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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