AIME appoints new event director

Asia Pacific Incentives and Meetings Event (AIME) has announced the appointment of its new event director, Silke Calder. She will lead the show’s first hybrid event taking place from 15 March 2021. With over 20 years of experience across creative agencies, international trade conventions and venues, Calder joins the team at Talk2 Media & Events after previously working as head of sales guest events at Messe Frankfurt Venue GmbH. Talk2 Media & Events CEO, Matt Pearce, said: “We are so excited to welcome Calder to our driven and determined team, and even more excited to showcase to the business events sector how committed we are in helping our industry accelerate growth into next year. “It’s undoubtedly been one of the toughest years for our community that we’ve experienced in a generation. The appointment of a strong leader, particularly as we look to launch AIME’s new hybrid model, means we are strengthening our mission to grow business for those attending the event – both physically and virtually.” Calder said: “The opportunity to deliver the event’s new format and pave the way for more innovative means for our industry to conduct business is incredibly exciting. Now more than ever, we must harness the power of technology to come together and get business back on track. “AIME’s DNA of connecting quality buyers and exhibitors to create meaningful connections has not changed, but rather adapted, and I am honoured to be able to deliver what I know is sure to be a stellar event for those attending.” AIME will take place at the Melbourne Convention and Exhibition Centre (MCEC), 15–17 March 2021, and be available online from 15–26 March. To submit interest in attending, click here.