Asia Pacific Incentives and Meetings Event (AIME) has launched its 2021 hosted buyer programme, including virtual buyers using a hybrid model.
Physical hosted buyers will be welcomed at the Melbourne Convention and Exhibition Centre (MCEC), 15-17 March 2021, and virtual hosted buyers via the online event platform 15-26 March.
Organisers hope the 2021 show will bring together over 450 Australian and international vetted hosted buyers ready to do business in the region. In 2020, 50% of hosted buyers were new to AIME and the team are working hard to continue attracting fresh new buyers for 2021.
“Finding the right buyers has always been important, and after the impact we have all felt this year, it is critical now more than ever to reconnect and kick-start the business events industry together. The landscape has changed, and we can no longer take our connections and network for granted,” says Matt Pearce, CEO of show organisers Talk2 Media and Events.
The traditional AIME hosted buyer programme has been adapted to recognise the challenges of attending virtual events. Physical hosted buyers will still commit to 32 pre-schedule appointments (PSAs), while virtual hosted buyers only commit to 16 PSAs. By reducing the number of appointments for virtual hosted buyers and extending the period in which virtual appointments can be conducted, the idea is for attendees to better manage their screen time without suffering ‘zoom fatigue’.
The new programme includes an updated meeting matching approach, virtual access to all Knowledge programme content, as well as new features including a Buyer Lounge, virtual networking events and a new buyer activation that will be launched in the coming months.
“We as an industry are rebuilding what we once knew, and since opening the programme in mid-July we have seen buyers from across the globe registering to take part; clear indication that the industry is ready to get back to business,” stated Bernadette Panton, AIME hosted buyer manager.
To apply to be a hosted buyer at AIME in 2021, visit aime.com.au