AIME partners with Delegate Connect to power online platform for show

The organisers of Melbourne-based MICE industry tradeshow, Asia Pacific Incentives and Meetings Event (AIME) have announced a new partnership with Delegate Connect, which will see Delegate Connect powering the hybrid event’s 2021 online platform, AIME Online. The new partnership will enable AIME to launch a meetings algorithm to match connections between buyers and exhibitors. Meetings will match through a series of criteria, including business objectives, industry requirements, budgets and region, which will evaluate and summarise an overall percentage rating of each matched meeting. Silke Calder, AIME event director (pictured), said: “While our dedicated team are experts in the business of creating meaningful connections, we needed to partner with a tech platform that could seamlessly host the virtual experience for delegates unable to visit Melbourne due to Covid-19 travel restrictions. “After meeting with many potential partners, the team at Delegate Connect were unparalleled in their understanding of how an event experience should live online. And, after seeing how far the virtual platform has come since the partnership began, we cannot wait to introduce it to our community.” Managing director of Delegate Connect, Jordan Walsh, added: “The launch of our custom developed algorithm is very exciting, and its capabilities stretch further than the online space, also measuring the engagement of onsite meetings via a rating and review system. Outside of matching business connections, the platform also ensures that users will have an incredibly engaging experience and receive ROI in networking, social events and the much-anticipated Knowledge Program.” Australian and New Zealand event professionals interested in joining AIME’s hosted buyer programme are invited to register for a Virtual Gathering on 5 November at 11:00am (AEDT) and 1.00pm (NZDT) where they will experience the new platform first hand and an overview of the programme. To register for the event, click here. Other international sessions will be announced shortly. AIME will take place at the Melbourne Convention and Exhibition Centre on 15–17 March 2021 and be available online 15–26 March. To submit interest in attending AIME in 2021, click here.