All on board the m&i's MICE express in Marrakesh 24

Endeavouring to make an international MICE event with 270 suppliers, 230 buyers, from 30 countries, across four days an intimate affair, could be considered quite a challenge, but it is a challenge m&i Forums took on at its inaugural m&i Fest Marrakesh 24 in Morocco recently. The buyers and suppliers present told CMW the event continues to have the personalisation and intimacy which provides m&i forum’s foundations and DNA for which it has become best-in-class. Ramy Salameh was on site for CMW and offers this photo-montage of the event (Benjamin Arthur Photography). Look out for his full article in CMW magazine soon:

Elsa Harbourne, COO of m&i Forums said: “Our VIP networking evening brought m&i Ambassadors with local partners together, at the Pestana CR7 Hotel, ahead of the official opening of m&i Fest to allow the key people in the room to network and socialise.” Michael C. Cohen, managing partner of Growth Advisors Int. Network-GAIN said: “I’m not a futurist, I am a reality-focused person. The train has left the station on Generative AI, the future is now and the industry can decide to board as a 1st class or 2nd class passenger or be left on the tracks of progress.” Habib Amir, global managing director – Prestigious Venues, said: “m&i Fest Marrakesh retains its buyer/supplier personalisation and destination-led experiences in this larger format event, which shows us that m&i is developing for the future, not resting on laurels, which is good for the whole industry.” A series of 11 new pathway experiences in Marrakesh, Helena Kurkina, account director of The Westin Paris – Vendome said: “Loving the in-destination cultural experience of visiting Les Jardin Majorelle & Yves Saint Laurent Museum Marrakesh, giving another opportunity to network informally and intimately with buyers.” Spectacular evening event at main hotel sponsor, the Movenpick Mansour Eddahbi & Palais des Congres, Marrakesh. Richard Barnes, CEO of M&I said: “m&i Fest Marrakesh 24 is a culmination of all that we have learned over the last two decades and over 180 events. Develop, Explore and Celebrate are the three pillars of m&i Fest and so far, the 500-plus MICE leaders who have gathered here are doing just that.”