Encore Event Technologies has delivered one of the largest and most complex corporate incentive programmes staged in Thailand, producing the Amway China 2026 Leadership Seminar in Bangkok, a 23-day multi-wave programme welcoming more than 12,000 Amway business owners from Mainland China.
Held 4 March to 13 April 2026, the huge incentive saw delegates travel to Bangkok in 10 waves, with events taking place every second day. It required highly complex programming, technical changeovers and multi-venue coordination across the city and the event marked the third time an Amway China incentive has been hosted in Bangkok.
Wen Wen, Amway China special events director, said: “The thoughtful design of this Bangkok event has allowed us to experience a wonderfully modern take on Thai charm, blending local culture with contemporary elegance.”
Encore, which has partnered with Amway on nine incentive events over three decades, led full-service creative, production and event technology delivery for the programme. Executive producer John Schryver, who has produced four of the past six Amway incentives, oversaw the production for Encore.
The core venue for the production was ICONSIAM’s ICON Hall, with accommodation across leading hotels including Mandarin Oriental, Four Seasons, Peninsula Bangkok and Shangri La Bangkok, alongside custom river transfers, arrivals and experiential activations across the city. The programme is considered the largest incentive staged at ICONSIAM to date.
Each wave experienced a multi-day itinerary including business sessions, themed gala dinners, cultural performances, retail experiences and luxury hospitality programmes, with creative direction inspired by the theme ‘ONEderland’.
Encore activated more than 620sqm of LED inside the main venue, including curved and transparent LED screens, plus motion-tracking video systems, holographic effects, automated lighting and motorised scenic elements. The production also featured bespoke kinetic lighting installations, laser mapping, custom-built stage automation and over 1,000sqm of scenic panels designed to allow rapid transformation of the venue between business session and gala dinner.
The technical installation also included approximately 40 tonnes of audio, lighting and rigging equipment.
Entertainment highlights included large-scale cultural performances, live music, Muay Thai demonstrations, custom fashion showcases and headline performers popular with Chinese audiences.
Encore Event Technologies managing director international, Scott Nodsle said the production demonstrated the scale of what is now possible in the incentive and business events sector.
“This was one of the most ambitious incentive programmes we have delivered, both in scale and technical complexity. With multiple venues, continuous changeovers and a high level of creative and technology integration, the event required close collaboration across our regional teams and local partners in Thailand.”
He added, “Events like this highlight the power of incentive travel to showcase destinations, inspire people and create unforgettable experiences.”
Encore APAC is headquartered in Sydney and operates across Australia, New Zealand, Fiji and Asia, as part of the global Encore network delivering events in 23 countries worldwide.
Learn more at encore-apac.com
