The Association of National Tourist Offices (ANTOR), a UK-based association, celebrated its 70th anniversary on 18 July 2021. ANTOR was founded in 1951 by 10 destinations, and today membership totals nearly 60 destinations. ANTOR says it aims to increase membership to 70 destinations during its 70th anniversary year.
New opportunities and benefits for 2021/22 include reviewing ANTOR’s Brand DNA and a rebranding competition, the creation of an online community, quarterly research on consumer travel behaviour, and a London based networking venue.
When ANTOR was founded in 1951, France’s director of Tourism for the UK, Maurice Vignon, was the first Chairman. He was followed by Switzerland, Norway, Austria, Finland, Denmark, Belgium, Bahamas, India and New Zealand who make up the first ten 10 chairs of ANTOR.
On 15 July, ANTOR held its Virtual Annual Conference to kick off the anniversary celebrations. It focused on ‘Uniting on Regenerative Tourism and Transformative Travel’ and featured a variety of speakers, including keynote speaker Anna Pollock, founder of Conscious Travel.
Two sustainable case studies from ANTOR members Finland and Taiwan followed, with a panel discussion including Richard Hammond, executive producer and founder of Green Traveller, and Karen Simmonds, founder of Travel Matters and Make Travel Matters.
Tracey Poggio, chairman of ANTOR, said: “Destinations cannot ignore the future importance of regenerative tourism and transformative travel, and the conference was the beginning of ANTOR’s commitment to both. “Every session was extremely informative and thought provoking.”
ANTOR executive secretary, Alison Cryer has announce the new ANTOR Board.
Tracey Poggio will continue in her role as chairman. Tracey has worked in the travel industry for over 15 years, from tour operator to PR, and as a Gibraltarian, she has worked extensively throughout her career with the Gibraltar Tourist Board and currently heads up its UK marketing team. “As I enter my 15th year as chairman I am delighted to welcome new faces to the board who will be invaluable in shaping the future of the association,” Poggio said. “The Secretariat, headed up by Alison Cryer, throughout the pandemic has maintained close contact with all members and provided exceptional Covid information, market updates, and relevant events and generated press coverage on which to build the future of ANTOR.”
Nadine Rankin will continue in her role as Treasurer. Nadine is the UK representative of Tobago and Nassau Paradise Island.
The two new vice-chairmen are: Anthony Stuart, vice-chairman membership, director for Europe, India and The Middle East at The Bahamas Ministry of Tourism, and Charles Wilson, vice-chairman events. He heads up B2B Sales at the German National Tourism Office in London.
This year ANTOR welcomes newly elected Tolene Van Der Were to the board. Tolene is the director UK & Ireland for the Malta Tourism Authority, and re-elected board members: Caroline Beaton-Moscatelli sales and marketing manager in the UK at Visit Finland; Katarina Hobbs, director for CzechTourism UK and Ireland, and Gabriel Dorch, senior travel trade manager UK and country manager at Visit Sweden UK.
Ruby James has been co-opted onto the board, from the Korea Tourism Organisation.