Belgium’s Antwerp Convention Bureau (ACB) has unveiled a preview of its ambassador programme last week, officially launching in 2025. The event celebrated a line-up of initial ambassadors, key stakeholders, and city dignitaries, marking a new chapter for the city as a global hub for international congresses.
Since its founding in late 2023, ACB has achieved success in securing numerous high-profile conferences across Antwerp’s core sectors, including port and logistics, medical, and chemical industries.
Tadeja Pivc Coudyser, CEO of Antwerp Convention Bureau said: “We owe our success to the passion and dedication of industry leaders, many of whom are now stepping forward as ambassadors. Their vision and commitment are helping us shape Antwerp’s future as a global player.”
The evening featured speeches and presentations, as well as a panel discussion, featuring ambassadors from diverse industries, exploring the programme’s goals and the opportunities it represents for Antwerp’s association sector.
Vice mayor Koen Kennis said: “Together, we’re building a future where Antwerp not only hosts events but leads conversations on a global scale.”
ACB has extended its heartfelt thanks to the ambassadors who have joined the initiative.
