Array receives US patent for its engagement technology

Colorado-based Array, a content engagement solution provider for life sciences events, has announced it has received a United States patent. The patent is for the company’s ‘Systems and Methods for Improved Meeting Engagement’, which Array uses to deliver hybrid life sciences events with built-in engagement analytics and reporting. Array has 20 years of experience at more than 10,000 life sciences events and claims its technology delivers 90% engagement of audience members, even in virtual events. Array collects engagement data at an individual and slide level, then provides consulting to ensure clients understand the data they collect and can use it to improve future events and make informed business decisions. “When the pandemic brought about more reliance on virtual and hybrid formats, several technology providers had to learn, evolve and reconfigure their systems to present material in those formats. Since we had been doing it for years, we simply improved upon our existing systems and methods,” says Marc Crawford (pictured), CEO of Array, adding the company applied for the patent on the technology three years ago. Array claims its technology is one of the only hybrid solutions on the market that can facilitate interaction between any combination of in-person and remote audiences and presenters – including mixed panels – with both live and recorded content. “The approval of this patent comes at an exciting time, when we are expanding our data products and services to help raise the quality of events across the life sciences industry,” adds Crawford. Array also recently introduced a proprietary scoring methodology (Array Content Engagement Score), based on the technology. Since 2021, Array has surpassed 2,700 virtual events and 250 hybrid events where in-person and remote audiences engage with the same speakers and content in real time.