asembl.group, the UK-based global collective of specialist live experience agencies, has announced its arrival in Australia with a permanent presence in Melbourne. Led by partnerships manager Mike Linford, the move comes as the group surpasses £40m in revenues within 18 months of launch.
The Melbourne operation deepens asembl.group’s Australian footprint alongside The Park, its brand experience agency partner established in Sydney.
Combined with the group’s existing operations spanning the UK, Europe and the Middle East, the expansion delivers 24-hour coverage across every major time zone.
Gavin Farley, CEO, asembl.group said: “Expanding further into Australia marks a significant milestone in asembl.group’s global journey. The nation represents a dynamic and growing market for world-class event experiences and Melbourne, with its vibrant culture and thriving business community, is the perfect launchpad. This move strengthens our ability to support clients internationally with a truly connected, full-service offer and is a clear signal of where the group is heading next.”
asembl.group’s collaborative partner model brings together the expertise of independent specialist agencies to serve clients across the 35+ countries it operates in.
Mike Linford adds: “Melbourne is an events city in the truest sense and I’m incredibly excited to be building our presence here. What we can offer clients, including the depth of collective expertise, the international reach and the single joined-up partnership, is genuinely different to what the market currently has access to. This is just the beginning.”
Further details on the group’s Australian operations and full-service offering are available at asemblgroup.co.
