Ashfield Event Experiences creates EventSafe protocol

Ashfield Event Experiences has created EventSafe, a safety protocol and Covid-19 screening service that aims to support a return to face-to-face events. The company, part of UDG Healthcare, is a global events agency with experience in the healthcare industry. It says that EventSafe comprises screening, attendee consent forms, and then clinical Covid-19 testing on the site of the event. The goal is to create an ‘event bubble,’ with organisers and attendees safe in the knowledge that everyone present has screened as negative, regardless of if they’ve been vaccinated. Gavin Houston, COO for Ashfield Event Experiences, commented: “Virtual meetings have obviously become the norm over the past year, and while many of our clients have partnered with us to move beyond the standard video call to much more audience-engaging broadcast-quality events, most are clearly missing that human connection element that only face-to-face can bring. “EventSafe is an incredibly exciting development for our industry and it’s set to be invaluable to our clients as they plan their programs for summer 2021 and beyond. “As vaccine programs gather pace and are rolled out across the globe, EventSafe provides a secure solution for clients keen to hold face-to-face or even hybrid events as soon as any state or country-wide lockdown restrictions are lifted. We’re confident it’ll be seen as a great step forward for the vital events our clients need for the future health and wellbeing of patients.”