ASM Global acquires talent agency Madison Entertainment

In a move expected to increase the live content of its international arena and convention and event centre portfolio, ASM Global has bought US-based talent-buying agency Madison Entertainment. Founded by industry veteran Roger LeBlanc, Madison Entertainment has been booking a wide array of acts from all genres into concert venues, festivals, fairs, music cruises and private events for over two decades. “We are delighted to have Roger and the Madison team join ASM Global,” said Doug Thornton, ASM Global executive vice-president arenas, stadiums and theatres. “Having a team of talent buyers to assist our in-house bookers and general managers will add a new dimension to our ability to provide live-music content within our managed venues while continuing to expand and grow the existing Madison client base.” Madison Entertainment’s president, LeBlanc, said, “We chose to align with ASM Global because they are the market leader in venue management. We are excited about the opportunity to expand existing live-music content throughout the extensive network of ASM Global facilities.” Madison will operate as a wholly owned business unit of ASM Global and continue to serve its current client base of music clubs, theatres and festivals while also dedicating personnel and resources to booking ASM Global managed arenas and theatres. ASM Global is already the largest conduit of Live Nation and AEG content.