ASM Global wins new 10-year management contract in Colorado

ASM Global has won the renewal of its management contract for a further 10 years of the Colorado Convention Center (CCC) in Denver, USA. ASM Global has operated the facility since 1994 at the CCC, which occupies an area of 2,200,000sq.ft (204,000sqm) and is located in the central business district and cultural hub of downtown Denver. The CCC operates under the Denver Alliance Partnership, which was established in 2008 as a collaboration between ASM Global along with Visit Denver, the City and County of Denver, the Denver Arts & Venues, Sodexo Live!, and the Hyatt Regency Denver at the CCC. The Alliance collaborates on the promotion and use of the CCC to generate and maximise economic benefits to all parties of the Alliance and the community. The new ASM Global agreement commences 1 January, 2024 and includes plans to expand the venue’s ASM Global Acts programme, under which the centre has already executed a robust sustainability and social-impact plan focusing on carbon management for event organisers. A significant added priority will be expanding the catering experiences to emerging customer bases for millennials and Gen Z. CCC aims to be the most high-tech, user-friendly meeting and event space in the country. “We are thrilled to announce the continued partnership between the City of Denver and ASM Global,” said Ginger White, executive director of Denver Arts & Venues, the city agency responsible for oversight of the convention centre. “For 29 years ASM Global has been an integral partner in the management, sales and operation of the Colorado Convention Center. We look forward to continued success in promoting the vibrancy of Denver as reflected in the convention centre business.” Dan Hoffend, ASM Global executive vice-president convention centres, said, “We deeply appreciate the City of Denver’s continuing vote of confidence. This facility’s growth potential is boundless. ASM Global is the largest and best event platform on Earth, which enables us to deliver unparalleled participant-engagement moments for clients in environments that no one else can deliver.” Hoffend cited the planned rollout of ASM Global Insights at CCC, which will join the largest live-event customer-feedback database in the industry, monitoring guest satisfaction in real time, evaluating performance across various metrics, and benchmarking success across the industry.