BCD M&E takes new Collective approach to focusing on brand experiences

Global agency BCD Meetings & Events (BCD M&E) has launched The Collective, a new service model with a strong focus on the importance of the experience. “We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production,” said Christine Erickson, SVP, The Collective NORAM & Industry Relations. “The Collective is the culmination of organic growth and acquisition which expanded our specialty capabilities to create an ‘agency within an agency’ for organisations wanting one specialised solution across the total experience.” The Collective will roll out first in the US and UK markets. “We’ve seen an increase in customers who value an outsourced model for their high-touch, experiential events that go beyond traditional logistics and incorporate end-to-end brand experience,” said Helen McCabe, managing director, UK. “We’re already great at meetings and events. This is an opportunity to focus our efforts in delivering brand engagement strategies with the attendee journey at its core.”