Global event and travel management agency, BCD Meetings & Events (BCD M&E) has launched The Collective in Germany, marking its expansion into Europe.
The Collective is the strategic, creative and production agency within BCD M&E. Established in the US and UK, the launch in Germany marks a new step in its global expansion.
Mikael Ek, managing director, EMEA, said: “Demand for more content-led, production-driven experiences continues to grow and this launch allows us to better meet that need.”
Nils Hartmann will head The Collective Germany and has more than 25 years connecting brands and people through impactful experiences and campaigns,
“Launching The Collective in Germany is an exciting step forward,” said Hartmann. “There’s a real opportunity to elevate how organisations think about experiences – not just as moments, but as drivers of business performance. I’m looking forward to building a strong, sustainable offering that delivers meaningful value for our clients.”
Learn more about The Collective Germany and the services offered, here.
