BECA calls Australian government to action for rebuilding effort

Australasia News
BECA calls Australian government to action for rebuilding effort

The Business Events Council of Australia (BECA) has welcomed the minister for trade, tourism and investment, Dan Tehan’s strategy to rebuild the nation’s visitor economy, THRIVE 2030 (The Re-Imagined Visitor Economy).

BECA welcomed THRIVE 2030 as an opportunity to re-emphasise the importance of the business events industry as a key driver of the visitor economy and its needs for recovery and rebound.

Andrew Hiebl, BECA secretary, stated: “Given the major disruption that the visitor economy and business events industry has endured over the last two years due to Australia’s response to the global coronavirus pandemic, the next long-term strategy holds great responsibility.”

Hiebl added: “THRIVE 2030 must bring together an industry that has been hardest hit and inspire with a strategic vision that will drive our success through the decade ahead. It must provide a future focus and direction that the industry can rally behind and align its efforts. It must excite the nation.”

BECA recommends that for a whole-of-industry strategy to be successful, a whole-of-government approach is required – both interdepartmental and cross-portfolio. While it is recognised that Austrade plays a significant role in developing tourism policy, managing programmes and providing research to support the industry, the role of other government departments in the recovery and future success of the visitor economy must be defined inclusive of key performance measures.

Hiebl concluded: “THRIVE 2030 must be designed in a way that gives the Australian Government reason to invest in the visitor economy and should be positioned as the centrepiece of Australia’s economic diplomacy and regional prosperity agenda.”

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