BestCities Global Alliance has called on international association executives to sign up for its Global Forum in Madrid, taking place, 2-5 December 2021.
The event, which brings together industry thought leaders, international associations and partner destinations, will be the first in-person meeting since the Global Forum, Copenhagen in 2019.
Scheduled after Reed’s meetings industry show IBTM, which takes place in Barcelona 30 November-2 December, delegates at the Global Forum can learn about inclusive meeting and event design, drawing insight from projects delivered in Madrid.
Programme highlights will include a showcase of the city’s best restaurants and event spaces and will see collaborations with institutions in the field of social and labour inclusion such as the Spanish Red Cross and the Illunion Hotel Company.
Lesley Williams, managing director at BestCities, said: “In the city where socialising over tapas and fine wine is central to the culture and sense of place, there is no better location for our friends and association colleagues to share knowledge and experiences. It’s an opportunity to take away ideas and learnings to create impactful meetings, network with each other and with the 11 BestCities partner destinations.
“At this year’s event all 11 cities will be signing a commitment to further legacy development in their destinations and we hope to secure a pledge from all delegates to meet a recommended criteria for inclusivity and lasting impact in the organisation of their meetings.”
David Noack, director of the Madrid Convention Bureau, which helped pull together the programme, said: “Madrid has set itself the objective, like the rest of the cities in the alliance, to value the impact of events beyond the merely economic. Global Forum 2022 will be a perfect occasion for associations to see first-hand how, through their congresses, how they can generate a positive impact on the destination in both social and environmental spheres.”