BTC Italian and European events market survey launch

ITALY – Exmedia, organiser of Italian meetings and events tradeshow BTC, is to present a new Italian and European events market survey at this year’s show.
 
Based on interviews of managers from Italian and European companies, the events market survey, commissioned by BTC and conducted by the Piepoli Institute, explores demand for events in the corporate segment, today the largest buyers of events (75%) held in Italy.
 
BTC 2011 will take place at the Fiera di Rimini Exhibition Centre 30 June to 1 July.
 
BTC Exhibition Manager Gabriella Ghigi said: “This survey will provide us with a useful tool to understanding the buying behaviour of companies, particularly those in Europe.
 
“Investment in events directly correlates with the economic performance of the various countries, almost all more dynamic than Italy. It is therefore important to understand the size and trends of their investment, because if Italy was able to attract more international events, our industry and our economy would benefit.”
 
Do you have a news story for CMW? Email: vcarley@mashmedia.net