The Caesars Entertainment National Meetings and Events team has expanded its leadership in wellness-focused event programming with the launch of a comprehensive white paper on wellness for industry professionals. The guide builds on its innovative wellness menus, Global Wellness Forum, and Caesars Entertainment’s recent nationwide wellness road show in the US.
“We introduced our wellness menus in October 2023, hosted our inaugural Wellness Forum in June 2024, and took our message on the road with the Wellness Roadshow in 2025. With wellness now a $6bn – and rapidly growing – industry, we’re proud to be a thought leader in this initiative and a resource to all meeting planners,” said Kelly Gleeson Smith, senior vice-president of sales, Caesars Entertainment National Meetings & Events.
The new white paper includes data on the benefits of integrating wellness into events, a FAQ sheet, and a sample agenda infused with wellness activations to inspire planners and demonstrate how easily wellness can be incorporated. The Caesars team says that, by integrating wellness, planners can elevate the attendee experience – offering nutrient-rich food options and wellness activations that enhance retention, boost engagement, and cultivate a stronger sense of community. Such thoughtful additions can, the team believes, also empower attendees to adopt wellness practices in their personal lives, ultimately enhancing their work/life balance.
Kelly Gleeson SmithKey takeaways from the new Caesars Entertainment guide: Organisers who integrate wellness programmes report up to a 25% increase in participant satisfaction and engagement Conferences embracing wellness see stronger networking, higher Net Promoter Scores (NPS), and improved brand perception Recommendations on the optimal length of various wellness activations Guidance on achieving maximum impact with minimal budget strain Strategies for making wellness activations sponsorable for stakeholders Sample agenda.
Caesars Entertainment offers a full-scale wellness centre in Las Vegas, its largest employment sector, with access to doctors, nutritionists, a gym, and complimentary personal trainers. The Caesars wellness menu goes beyond nutritious food. It includes immersive activations such as sound baths, yin yoga, breathwork tea ceremonies, and keynote speakers who are leaders in the wellness space.
At the Global Wellness Forum in Las Vegas, meeting planners got to participate in mroning activities including forest bathing at Mt. Charleston and a rafting tour on the Colorado River, followed by educational sessions in the afternoon. Following the forum’s success, the team embarked on a six-city roadshow, bringing the wellness experience to planners and professionals across the country. Stops included Atlanta, Seattle, Chicago, Phoenix/Scottsdale, Philadelphia, and Washington DC.
“We’re incredibly proud to be at the forefront of the wellness movement, ensuring that we meet the needs of all, including Gen Z and Millennials,” said Reina Herschdorfer, director of marketing, Caesars Entertainment National Meetings & Events. “As a marketer and planner myself, I truly believe that incorporating wellness experiences into our events makes a meaningful difference in people’s lives, makes every event more impactful, and provides a stronger ROE.”
