Due to its continuous innovation spirit, Catalonia is positioned to provide forward-looking professional events and is firmly committed to use technical developments as a transforming driver for MICE. Catalunya stands up for innovation and technology as the main point of its strategy to consolidate its position as leading meetings & conference destination. Catalonia is talent, expertise business, knowledge, and dynamism, with a magnificent network of meeting spaces and environments adapted and equipped to host all kind of disruptive events with new technologies (touchless, big data, artificial intelligence, Internet of Things, virtual reality…) as an added value.
The innovative spirit and the aim to apply these advantages in a wide range of fields have made Barcelona a world reference in architecture, tourism, scientific research, knowledge… and MICE. With leading meeting venues such as Fira de Barcelona, CCIB and the Palau de Congressos de Catalunya among others, the Catalan capital and its surroundings are a claim for professional event organisers in search of personality, sustainability, creativity, and innovation.
A land of gastronomic, biomedical, and cultural innovation. With modern services and meeting areas such as the Palau de Congressos de Girona or the Palau de Congressos Olympic, the region of Girona is also a leading MICE destination. Girona, Costa Brava, and the Pyrenees offer the perfect environment for a High & Low-Tech experience.
Lleida and its regions are a European benchmark in agri-food technological innovation and a territory with extensive experience in organising innovative trade fairs and professional events. Lleida, Alt Pirineu and Val d’Aran have modern equipment, such as the Palau de Congressos La Llotja, and services for new technological issues of MICE.
With 3 convention centres in the territory (Palau de Congressos de Tarragona, Port Aventura Convention Centre and firaReus Events) and several areas and services with a specific offer for the MICE segment, Tarragona is also a technological hub for tourism innovation with outstanding initiatives such as the CoE in Tourism Innovation. Costa Daurada, the Priorat or Terres de l’Ebre, where the first rural 5G Area in Catalonia is located, offer an exceptional setting for professional events with a high technological component.