Brand experience agency, Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new US brand experience director. Rivers brings a wealth of expertise in experiential marketing and event strategy, further solidifying the agencyʼs commitment to delivering unforgettable experiences that forge deeper connections between brands and their audiences.
With over a decade of event and marketing experience, Rivers joins the Cheerful Twentyfirst as a U.S. addition to the agency’s growth team, brought in to continue to develop domestic opportunities. This appointment follows a successful four years in the region under the helm of global brand experience director, Jules Staveley.
CEO, Steve Quah, said: “Joe’s passion for creating meaningful connections aligns very closely with our agencyʼs mission to put the audience above all and inspire people through our work. In this new role, Joe will oversee business development and support our wider growth strategy for our North American offering.”
Rivers commented on his appointment: “This agency has been on an impressive trajectory in the U.S., especially when it comes to creating audience-centred brand experiences. Having spent some time with the team already, their creativity is unmatched and I’m thrilled to join such a talented group. I look forward to helping drive the next chapter in North America.”
With offices in the Rockefeller Center NYC and a growing roster of U.S. clients, Cheerful Twentyfirst continues to expand its North American footprint. Most recently, the agency delivered several conference and activation projects at the United Nations General Assembly and Climate Week in New York City.
